Story by: Chloe Dewberry
When XXBC, the NYC-based brand known for making the sweatsuit cool again, gets together with Marcus Paul, the stylist that gets Pusha T and Lebron James ready for the cameras, in honor of Storm Copenhagen’s 20th Anniversary, pure fashion goodness obviously ensues. For the past two decades, Storm Copenhagen has been leading the Denmark fashion scene with conceptual designer collections and exclusive stock. With Storm’s ever increasing international presence, it only made sense that the creative minds of Alex Lee and Will Thompson, the two stylish dudes behind XXBC, and Marcus would join together to celebrate the birthday of the conceptual retail space.
The collection includes a limited run of one-of-a-kind sweatshirts made out of signature deadstock fabrics and vintage prints. As if one cozy sweatshirt wasn’t enough to get you to grab your credit card, each piece comes in a specially designed box that can be used to store, well, whatever the hell you want. The XXBC x Marcus Paul collaboration drops on the Storm Copenhagen site on August 6th and is sure to cater to all your high-end sweatshirt needs. Check out some looks from the collection below.
From Complex.com Words by Teofilo Killip
Copenhagen concept shop Storm has been putting Europeans onto forward-thinking styles for quite some time. Now, it’s celebrating its 20th anniversary and has cooked up a collab with XXBC, in partnership with interior designer and stylist Marcus Paul, on next-level sweats worthy of gracing the shop’s shelves. The custom box it comes in isn’t too shabby either.
XXBC was launched in 2012 by designers Alex Lee and Will Thompson, and provides a whole new take on the cozy boy movement, adding unique panels to sweats. This collaboration is no different. Deadstock vintage textiles spiked with paisley and floral motifs are found in the paneling details of a total of 24 sweaters. The antique fabric doesn’t stop at the sweaters, though, because each will come in a box wrapped in embroidered fabric. You’re truly getting a one-of-a-kind item.
These sweatshirts will be available on the Storm website starting Aug. 6. No plane ticket to Copenhagen needed.
All images via XXBC/Vinny Picone
Check out some additional press for Marcus Paul and XXBC here:
HighSnobiety.com by Alec Leach
Coolhunting.com by David Graver
CreolBrothers.cover.dk article by Mads Emil
The famed stylist lends his eye to the concept store’s 20th anniversary design
Coolhunting.com by David Graver
For two decades, Denmark’s fashion and lifestyle shop Storm has pioneered conceptual retail—ultimately defining style crazes and building a strong international reputation. To celebrate their anniversary, Storm has united NYC streetwear brand XXBC and celebrated stylist Marcus Paul. The result is a high-quality collection of 24 unique sweatshirts crafted from vintage textiles. Meticulously thought out, unlike anything else around and complete with hand-embroidered antique fabric boxes, they are as much a reflection of artistry as they are functional, comfy sweaters.
On his involvement with the project, Paul—the project’s creative director—explains to CH that it all began from a friendship with Storm’s owner Rasmus Storm. “[Storm] has always been on the forefront of fashion for breaking labels and having a well-curated selection. As for XXBC, I’m good friends with Will (one of the co-founders) who later introduced me to his partner Alex. They have great unique products that definitely caught my eye. I wanted to create something special for Storm’s 20th anniversary—and here we are.”
In many ways, entering the world of apparel is a natural extension of Paul’s other work, including styling Jay-Z and LeBron James. “I’m extremely passionate when it comes to my craft and I love designing; whether it is clothing or interior design. In addition, when I approach any project, I seek a timeless and lasting approach where things can be appreciated 10 to 20 years from now. I think that’s missing in the fast times we are currently living in.”
At the core of the design, one-of-a-kind vintage materials inject floral patterning into swathes of lush gray—all of which the team sourced, and Paul maintains secretive about. “We can’t reveal all our formulas, but I will say that Alex and Will are specialist when it comes to sourcing vintage. We searched high and low for the best vintage fabrications from the ’40s, ’50s, ’60s and ’70s. It took time to curate the selection, but we believe the result was worth the effort.” No two pieces in the collection are the same, though all of them are bound by the masterful team and their vision of something beyond the usual sweatshirt. It’s an appropriate anniversary line for an organization that’s strayed from the norm for 20 years now.
XXBC + Marcus Paul collaborative sweatshirts are available online at Storm, on 6 August 2014, where they will retail for $525.
Marcus Paul styling Tristan Thompson for the ESPY’s, where he repped the Red Carpet. Tristan got some excellent press coverage and lots of compliments all around for his Style:
Tristan Thompson: Thompson’s ESPYs fashion centered around his jacket, which he described as “honey yellow.” He was styled by Marcus Paul.
If you aren’t familiar with Marcelo Burlon’s incredibly dope T-shirts by now, then you’re simply not paying attention. With a resume that spans nearly every type of creative field you can think of, the Argentina-native is about to go well beyond tees in his sartorial endeavors. Marcelo came through the office and dropped knowledge on his upcoming LeBron James collab, how he’s homies with Pusha T, and what to expect from his County of Milan label.
Can you tell me what you’re wearing right now?
I’m just wearing a pair of Jordans, Cheap Monday jeans, my own T-shirt, and these sunglasses. They’re new from Milan, called Tyg Spectacles.
What are you doing for New York Fashion Week?
I’m gonna do a party with Opening Ceremony on Pier 57. It’s going to be me and Devendra Banhart playing back-to-back. Also Virgil Abloh. We’re gonna do a hip-hop, disco, and deep house set. We’re gonna make people [whispers] wet. For real.
You have a great relationship with Pusha T. Can you tell us how that started?
Last year I came to New York for Opening Ceremony’s 10-year anniversary, and I met Marcus Paul. We had lunch and he told me about some of his clients. He said Pusha T, and I didn’t know who Pusha T was, but I knew the Clipse because I was a big Pharrell Williams fan.
We couldn’t afford to give any T-shirts to anyone but I pushed my company to launch the brand in December during Art Basel in Miami. So Marcus went to the Webster and they bought 55 pieces and they used it for the first video for Pusha T and Fabolous song “Life is so Exciting.” [Sings] “The life, the life, the life is so exciting!” After the video I said, “Hey, I’d like to do a collaboration with you, Pusha.” We sent him our ideas and he loved it. We met in Paris for dinner, became really good friends, and I think we’re gonna do something together soon.
What’s coming up for Fall ’13?
Collaboration with Marcus Paul and LeBron James. We’re gonna do 1,000 pieces only for my website, for Marcus’ store, and Pusha’s store. That’s a big one. There’s a few other big collaborations that I can’t really say.
Client: Pusha T
Simply put, Marcus Paul has a lot of swag. Styling the already fashion-savvy Pusha T means Marcus Paul can put the rapper onto things that other guys won’t pick up as quick. Pusha rocking Ale et Ange’s deadstock fabric snapbacks? You can thank Marcus Paul for that. Rappers wearing Balmain shirts and Balenciaga sneakers? We’re confident that Marcus influenced that wave from the very start.
View Original Dunk 360 Article
Fashion is a big part of the NBA. Many players have made fashion a competition to see who can be the most stylish one for pre/post game attire. Last week the Cleveland Cavaliers took things to the next level on their bobblehead night. While fans were able to pick up a bobblehead of power forward Tristan Thompson in the gold Cavs uniform, there was also a new, more fashionable bobblehead dubbed “Trendy Tristan”.
The 1/50 bobblehead was given away to fans in a text to win promotion. Designed with help from Thompson’s stylist, Marcus Paul, the bobblehead features a runway shirt from Lanvin, white Balenciaga shoes and jeans from 3×1, a denim company out of New York that specializes in bespoke denim.