On 2011’s “No Church in the Wild,” Jay Z raps about a cocaine white Rolls Royce, “drug dealer chic.” Yesterday, he and G.O.O.D. Music president Pusha T dropped their latest single, “Drug Dealers Anonymous,” that will be on Push’s forthcoming album. It’s no secret that Push very well could be the king of coke rap, so maintaining a look that doesn’t abandon his own personal style, but is good enough for the president of G.O.O.D. Music, adidas collaborator, and OG in the game is important. To help him get there, meet Marcus Paul, the man behind Pusha’s style.
With an impressive list of clients—including Lebron James, Jay Z, and C.C. Sabathia—Paul tells us his business has grown solely through word of mouth and the strong rapport he has with his clients beyond just improving their closets. “Every client I’ve worked with, I try to build a relationship with them, because it’s not only a professional relationship, but also a personal one, and I think that that’s important,” he says. Paul strives to show his level of dedication and immersion beyond picking the right belt or sneaker. Clothing helps his clients play the part of the well put-together celebrity who is ready to go at all times. “They’re extremely tired, but they’ve still got to put on that mask of, ‘Yo, I’m an artist, I’ve got to smile, I’ve got to do what I’ve got to do.’ It’s important, and I admire that,” he adds. This level of connection has served him well as he continues to add new names to his clientele list, including those he says he is not yet at liberty to share, but excited to hint toward. “Let’s just say, they have some things that are out already that are making waves,” he says about two of his recent acquisitions.